MS, Special Correspondent, Canada
In a meticulously planned event, Prime Minister Narendra Modi’s meditation at Vivekananda Rock was anything but ordinary. It was a strategic move within the broader context of an election campaign, showcasing the precision and resources that went into every detail of his visit.
The project behind Modi’s meditation was a multi-crore endeavor, involving the efforts of thousands of individuals. Every minute of his stay was carefully planned and executed. Modi, staying connected to the pulse of the nation, managed state affairs and party communications even during his supposed meditation period. He remained active on social media, tweeting 14 times on May 30 alone.
On the evening of May 31, amidst his meditation, Modi tweeted about Cyclone Ramo affecting several states, assuring that the central government would act swiftly. Later that night, he celebrated India’s GDP growth hitting 8.2%, framing it as a sign of rapid economic progress. On June 1, he encouraged voter registration in eight states, using a video of his meditation at Vivekananda Rock to galvanize support in West Bengal and Bihar.
The event was also a media spectacle, with 23 cameras, including nine moving ones, capturing every moment. This setup rivaled even Hollywood productions, which typically use far fewer cameras. Modi’s time was split between photo shoots, a boat trip, visits to local landmarks, and various costume changes. He donned over a dozen outfits, each chosen meticulously for different segments of the event, supported by a dedicated team to manage his appearances.
Despite claims of a peaceful meditation, it is evident that Modi’s visit to Vivekananda Rock was a highly orchestrated campaign activity, blending spirituality with political strategy and media savvy. This approach reflects Modi’s adeptness at merging personal branding with political messaging, ensuring that every public appearance serves multiple strategic purposes.
Courtesy: Aramonline.in
Original article was in tamil, written by Savithri Kannan.
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