By MS, Canada
Source: https://canadianmediamatters.ca/
Marketing is essential. From the smallest business to the largest corporation, we all recognize the value of getting your message heard and seen.
Canada’s federal government spends hundreds of millions of dollars every year on marketing to share vital information with Canadians. The problem is that most of that money is spent on American digital advertising platforms like Facebook and Instagram (Meta), Google, and others. Tens of millions of Canadian taxpayer money exits Canada and lines the already rich pockets of massive American digital companies.
A coalition of Canadian broadcasters is appealing to the federal government to take one simple and common-sense step: commit to spending 70% of the federal government’s marketing money with Canadian radio, television, digital, and print companies.
This initiative will put taxpayer money directly into the Canadian economy. It will keep jobs in Canadian media and foster a healthy and vibrant Canadian media ecosystem. This is a simple and common-sense step that requires no legislation or debate. It appeals to voters across the political spectrum, from right to left. It simply makes sense on every level.
It also acknowledges that Canadian media operates in a heavily regulated environment, and they are counted upon to contribute millions each year to Canadian cultural development through music, TV, movies, art, and journalism.
Canada has a wealth of great radio stations, TV networks, print outlets, and digital platforms. And many Canadian media companies offer advertisers access to the same American digital platforms, including Facebook, Instagram, Google, and others.
How can you help?
Talk to your MP. Ask them if they support spending tens of millions of taxpayer dollars to make Mark Zuckerberg and Elon Musk richer. Ask them to raise this issue in Ottawa with their staff.
The influence you have as a business and community leader is significant. Canada’s independent broadcasters are grateful you can use that influence to help this cause.
To support, click this link and sign the petition: https://chng.it/4ZqzZjGCkK
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